FlipNpik aims to become the first Collaborative Social Media dedicated to local businesses, connected to the Blockchain technology. FlipNpik will also provide its users with a solid, scalable and effective infrastructure, supporting a high volume for microtransaction, all while maintaining a maximum safety and a competitive cost per transaction. For this purpose, FlipNpik will use the Ethereum Platform. The Platform and the FlipNpik Ecosystem will not only allow businesses to publish entertaining, informative and/or promotional content for their subscribers in just a few clicks but will also allow them to benefit from visual content created and published by brand ambassadors and other users of the Platform. On the other hand, FlipNpik allows subscribed merchants to buy additional services offered on the FlipNpik Platform. This 360° collaboration between all actors of the Platform stimulates the Ecosystem as well as the creation and sharing of value between cocreators.